FOR IMMEDIATE RELEASE
Shipyard Brewing Company
Contact:
Tami Kennedy
207-838-0816
tami@maine.rr.com
Shipyard Brewing Company Extends the Season for Pumpkinhead Ale
PORTLAND, MAINE (August 31, 2011) – To keep up with an unprecedented consumer demand for this fall favorite, Shipyard Brewing Company is extending the season for Shipyard Pumpkinhead Ale through November.
“We usually stop brewing Pumpkinhead around Halloween,” said Master Brewer Alan Pugsley. “This year, we began brewing it a bit earlier and will end after Thanksgiving.”
Based on last year’s growth, the brewery prepared for this year’s production by expanding its brewing capacity to 10,000 additional cases per week.
President Fred Forsley noted that “Even with this expansion and operating the brewery at full capacity since July 1st, distributors are finding it difficult to keep up with the demand for Pumpkinhead. The brew house crew is literally working around the clock to fill the pipeline.”
That pipeline also includes Shipyard’s full line of year-round beers, which sales are on the rise for as well. In the first half of this year, brewery sales grew by 25% over the same period in 2010.
“We’re responding directly to consumer requests,” continued Forsley. “Pumpkinhead pairs well with fall foods and traditional Thanksgiving fare. And, over the years we’ve learned that people stock up on this beer for the winter. Adding an additional month of production gives people extra time to stock up.”
Customers can request local retailers and on-premise accounts to bring in Pumpkinhead while supplies last. Distributors will be able to order this product from Shipyard through the end of November. Shipyard Pumpkinhead Ale is currently available in 34 states, including: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, MS, NC, NE, NH, NJ, NV, NY, OH, OK, PA, RI, SC, TN, VA, VT, and WA.
More about the beer: Shipyard Pumpkinhead Ale is a crisp and refreshing wheat ale with delightful aromatics and subtle spiced flavor. This beer was first brewed in August of 2002 at Federal Jack’s Restaurant and Brew Pub in Kennebunk, Maine where Shipyard began. Awards include a 2008 European Beer Star Silver Medal and 1st Place at the 2007 California Brewers Festival.
Pumpkinhead is available in 6-packs, 12-packs and on draft. The retail price for 6-packs ranges between $8.99 and $9.99 depending on location, 12-packs between $16.99 and $17.99.
Malt: 2-Row British Pale Ale, Light Munich, Malted Wheat
Hops: Willamette, Hallertau
Yeast: Top-Fermenting English
Color: Golden
OG: 1.048
ABV: 5.1%
Food Pairings: Lamb, Turkey, BLTs, and Pumpkin Pie
First Brewed: August 2002
Availability: August - November
Available: 12oz Bottles, Keg
More about Shipyard: Shipyard Brewing Company is located on the historic waterfront in Portland, Maine and produces 17 varieties of award-winning English style and seasonal beers. Established in 1994, Shipyard has grown to become the 19th largest craft brewery and 28th largest brewery in the U.S.
Website: www.shipyard.com
Facebook: www.facebook.com/pumpkinheadale
Twitter: www.twitter.com/pumpkinheadale
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